Virtual Reality Construction

Large scale Virtual Reality worlds are built as networked objects or spaces. Each can represent various functions of a company or categories of products & services. The structural concept is Logical Hierarchy of information. At any level objects can also have links to hypertext documents.
Example: Procter&Gamble / Cheer Virtual 3-D test store

Business functions & benefits:
• Sales/design presentations
• Focus Group research on-line
• Testing new packaging
• Testing new Point-of-Sale
  systems without building an
  expensive physical prototype.

Mid-range Virtual Reality spaces can be created as interactive showrooms or showcases where visitors can dynamically customize certain features of the product. Virtual Reality constructs can be easily integrated into new or existing web sites and integrated with robust back-end systems like databases and secure on-line transactions for complete e-commerce solutions.
Example: Timber Frame Houses

 
Business functions & benefits:
• Consumer education
• Collaborative planning
• Custom product configuration
• On-line sales
• Customer support
• Maintenance information &
  troubleshooting

Smaller scale 3-D elements can be embedded into new and existing hypertext pages. Virtual product models are sales tools, used in on-line catalogs as live illustrations. Customers can examine virtual products in all detail and test its functions. Interactive 3-D files are very small - fast to download and easy to use.
Example: Airwatch - tester/recorder for asthma patients

Business functions & benefits:
• Marketing & promotions
• Assembly/installation guides
• Configuring components
• Help visualize abstract ideas